Project Analysis: The MarketingSavant Group Website
One of the more interesting websites we’ve had the opportunity to create was The MarketingSavant Group (http://www NULL.marketingsavant NULL.com/) website. It’s an exciting company with lots going on, which meant there were a lot of opportunities for customization with this site. The MarketingSavant Group is a marketing consulting firm located in Green Bay, Wisconsin. They specialize in helping businesses employ content marketing and social media marketing strategies to create a well-rounded, results-driven marketing plan.
When you visit the site, you’ll notice there’s a lot to explore, but it’s organized in a way that makes it easy for users to navigate through and find exactly what they are looking for. Here are just a few of the unique features you’ll find on The MarketingSavant Group’s website.
Upcoming Events
The MarketingSavant Group is extremely active in the local and national business community, so they maintain a very busy schedule. Whether they’re speaking at a marketing event in New York, or putting on a social media training course right here in Green Bay, there’s always something going on with them. That’s why it was important to have some way to keep clients and followers in the loop about the events going on every month.
Custom Testimonials Widget
Anyone in the services industry knows how crucial it is to have a solid line-up of customer testimonials. If you don’t have a physical product to prove quality, the next best thing is getting a satisfied client to vouch for you in writing. The MarketingSavant Group understands that, which is why they requested their testimonials be displayed front and center on the home page. We wrote a JavaScript carousel and a custom post type to make it easy for them to manage their customer testimonials and display them in a subtle but attractive way.
You’ll notice there is also a social media section that incorporates all of the social networks The MarketingSavant Group is involved in, including a running ticker of their latest Tweets. Since social media is a key component of the marketing strategy preached by The MarketingSavant Group, it was important to integrate their social media presence into the website.
Blog
As I mentioned above, The MarketingSavant Group teaches businesses about content marketing, primarily in the form of blogging. So naturally, they have to practice what they preach by maintaining a blog of their own. Since the blog is updated at least daily, it made sense to include an area on the home page to showcase their latest posts.
As a business centered around teaching clients the latest marketing strategies, it was imperative that The MarketingSavant Group’s website demonstrated that they had their own marketing house in order. They understand that a business’s website is one of the most important pieces of the marketing puzzle. We think The MarketingSavant Group’s website accurately reflects their marketing expertise. What do you think?
Bonus! One of my favorite little features of the site isn’t very noticeable. Try clicking on the “+” symbol in the Newsletter Signup box to see what it is. OK, it’s not that cool, but us web developers get excited about little UI details like that :)
