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Archive for the ‘Identity’ Category

Your Guide to Starting a Small Business: Creating Your Identity

How do you want to be perceived? Keep this simple question front of mind when developing your new small business identity.

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A Day in the Life of a Graphic Designer: What it’s Like to be John Sternig

Think graphic design is all rainbows and smily faces? Read on to find out what it’s really like to live the life of a graphic designer.

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Project Your Identity: Websites

The options for marketing a business are nearly endless. But are they the most cost effective? An effective website is one major way to draw attention to your cause without blowing your budget.

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Project Your Identity: Print Materials

High impact print materials such as letterheads, envelopes, flyers, postcards, door hangers, posters, banners, and brochures give you the opportunity to elaborate on the details, and to reach your customers without necessarily meeting face to face.

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Project Your Identity: Business Cards

In an ever-growing world of non-tactile digital products, a printed business card can often times make the biggest splash.

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Project Your Identity: Effective Logo Design

As the central feature to any visual identity, a logo must be simple, memorable, versatile, and lasting.

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Project Your Identity: Getting Your Business Noticed

The first of a series of posts on projecting your identity and getting your business noticed. After all, first impressions are everything.

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